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In Europe, Media industry suffers from fragmented R&D efforts (a fact highlighted by the “Digital Agenda”). In consequence there are still some missing essential technical components to be developed in Europe. Given the changing context in the media sector and the economic significance of this highly competitive and supportive of growth domain, it is crucial to mobilise European actors in order to prepare the transition from mono-media to Transmedia and strengthen Europe in front of US and Asia competition.

The consortium has defined transmedia as follow: “Transmedia worldbuilding represents a process where elements of a narration process get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated experience. The user is expected and/or is encouraged to generate content and interact becoming a contributor to the story. Ideally, each medium makes its own unique contribution to the unfolding of the narration process.”

Transmedia is an extremely fast and promising sector but a challenge for Europe. Each new technology generates unpredictable new ways to produce content or to interact. Some bottlenecks still hamper the development of transmedia:

1. Freed user creativity via user friendly editing tools ;

2. Freed from hardware constraints (interoperability) and other issues developed ahead. Coordinating R&D in this context become complex since it involves a broad scope of technological domains like software, image processing, hardware and networks.

The project

Officially started the 1st of September 2013, the EuroTransmedia project gathers some of the most influent triple helix media clusters in Europe : TWIST (Belgium), MEDIA EVOLUTION (Sweden), EURECAT (Spain), EESTI DIGIKESKUS (Estonia), CAP DIGITAL & POLE MEDIA GRAND PARIS (France). Together they represent a critical mass of complementary skills all along the value chain generating a turnover of about €19Bn a year and their R&D budget is about 8% of this turnover, whether €1,5Bn of public and private money.

The overall objective of Eurotransmedia is to foster collaboration between all the transmedia value chain actors (industrials, SMEs, academics, policy makers) in order to stimulate the economic development of the sector and find common solution at the European scale. The main outcome of the project is a SWOT analysis benchmarking the existing situation of transmedia at the European level and the elaboration of a common research agenda for the 5 participating European regions. The implementation of this roadmap should strengthen Europe in front of the US and Asia competition.

WP 1

WP1 – SWOT Analysis

The project partners performed a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) within all partner regions in order to:

  • Define a common analysis framework for allowing cross-comparison and definition of common priorities;
  • Produce SWOT analyses both at regional levels and compilation at consortium level;
  • Reach over to company level and thus identify potential hurdles and suggest actions to either overcome weaknesses or threats or to make more use of strengths or opportunities.
WP 2

WP2 – Joint Action Plan

A Joint Action Plan composed of 10 actions has been defined to clarify, consolidate and structure the data collected during the SWOT Analysis in order to foster the coordinated use of private and public funding resources (both at regional, national and European levels), and to propose consolidated regulatory, employment, networking, training and business development activities.

WP3

JAP 2 : Organisation of Transmedia challenges to engage digital transformation via transmedia solutions & Facilitation of Transmedia experiments in other sectors than the media industry

WP3 – Implementation of the Joint Action Plan

Each of the 10 actions has been implemented across partner regions during the project:

JAP 1 : Creation of an API intermediation platform dedicated to the audiovisual industry to provide tools facilitating the creation, production and distribution/broadcasting of new media format

Contact : Benoit Hozjan (Pôle Media Grand Paris)
Mail : benoit.hozjan(a)lepole.org

JAP 2 : Organisation of Transmedia challenges to engage digital transformation via transmedia solutions & Facilitation of Transmedia experiments in other sectors than the media industry

Contacts : Johanna Castel (Cap Digital), Sara Ponnert (Media Evolution)
Mails : johanna.castel(a)capdigital.comsara(a)mediaevolution.se

JAP 3 : Transmedia in European culture aiming at raising European awareness of belonging to a common culture through transmedia

Contact: Santi Fort (Eurecat)
Mail: santi.fort(a)eurecat.org

JAP 4 : Creation of an Observatory on Transmedia best practices to raise European awareness about relationship among transmedia and culture

Contact: Johanna Castel (Cap Digital)
Mail: johanna.castel(a)capdigital.com

JAP 5 : Proposing a European harmonized audience measurement methodology for transmedia contents

Contact: Pierre Collin (TWIST)
Mail: eureka(a)skynet.be

JAP 6 : Creation of a European Master in Transmedia

Contact: Pierre Collin (TWIST)
Mail: eureka(a)skynet.be

JAP 7 : Creation of a convergent fund to support transmedia creation

Contacts: Pierre Collin (TWIST), Benoit Hozjan (Pôle Media Grand Paris)
Mails: eureka(a)skynet.bebenoit.hozjan(a)lepole.org

JAP 8 : Establish R&D to innovate through new business models

Contact : Sara Ponnert (Media Evolution)
Mail: sara(a)mediaevolution.se

JAP 9 : Crowdfunding regulations : Crowd equity financing and crowd lending to transmedia start-up; national end EU-level regulations and their harmonization

Contact: Martin Aadamsoo (Estonian Digital Center)
Mail: martin(a)digix.eu

JAP 10 : Transmedia Beyond Eurotransmedia : maintaining and enlarging the Eurotransmedia Network beyond the end of the project

Contact: Pierre Collin (TWIST)
Mail: eureka(a)skynet.be

WP 4

WP4 – Dissemination, Communication & International prospection

A Joint Action Plan composed of 10 actions has been defined to clarify, consolidate and structure the data collected during the SWOT Analysis in order to foster the coordinated use of private and public funding resources (both at regional, national and European levels), and to propose consolidated regulatory, employment, networking, training and business development activities.

WP 5

WP5 – Management

These actions manage the overall project, including meetings organization and reviews; To ensure the project work is of good quality, following the plan, and on time; To report on progress internally and towards the European Commission; To solve issues and conflicts between partners; To provide assistance to partners for reporting and administrative matters.