Transmedia, the future of Media industry

In transmedia, elements of a story are dispersed systematically across multiple media platforms (mobile, tablet, TV, computer), each making their own unique contribution to the whole

Henry Jenkins

Key Figures

partners from 5 EU countries
concrete actions to tackle a market of 100 millions users
0 Bn
A value chain generating a turnover of about €19Bn a year

Our mission


Integrate key EU problematic areas by joining the research efforts to get rid of the remaining technological barriers that still hamper user creativity, user content editing interoperability, portability and new editorial policy (which can be seen as the future of media industry).


Tackle technological, scientific, organisational and economic challenges for research and innovation for Media industry in the EU.


Adapt a new value chain to the new economy where the user is both a consumer and a producer, and where practices are nomadic and ubiquit

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